100% Design is a high-profile event with a global reach. In 2011 over 1,500 members of the press visited from the UK, Europe, and places as far-flung as US, China, the Middle East, Australia and South Africa.
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| designers group shot |
Over 420 articles about the show were generated in the UK alone, half of which were preview pieces that came out before the event. The overall PR reach exceeded 80 million in 2011 for a campaign value of over £5 million.
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| 100% design 2011 |
100% Design 2012, the UK's leading and most visited contemporary design event is in its 18th year and is set to be the most successful ever staged.
